Velvet Brands Faces Discrimination When Attempting to Post a Job at Manhattan University

Press Release March 1, 2023

Velvet Brands, and their novelty sex toy business Boutique Voila, a Leading Sexual Wellness Company, Faces Discrimination When Attempting to Post a Job at Local University

NEW YORK — Boutique Voila, a Brooklyn sexual wellness company, recently faced discrimination when attempting to advertise open positions on a job board at The New School university in New York City. The university’s career services department rejected the company’s job posting outright, citing a provision of their recruitment services policy. The New School is known for having a diverse student population, with a significant population of nonbinary and LGBTQIA+ students attending.

The owners of Velvet Brand LLC, who have a senior attending The New School, were initially drawn to the school's supposed commitment to diversity, equality, and anti-discrimination. However, they were shocked to discover that The New School's recruitment services policy allows them to decline any employer or job posting at its sole discretion, with or without explanation. This policy directly contradicts the university's claims of championing diversity, equality, and anti-discrimination.

The owners expressed disappointment and frustration at their decision, stating that their products provide a safe and enjoyable experience for consenting adults and are a natural part of adult life and relationships. They believe they’re being unfairly discriminated against, with their products being stigmatized due to the nature of their industry. The open position simply sought motivated candidates from The New School's diverse student body, recognizing the potential of the talented and passionate individuals attending.

Alex Fima, Velvet co-founder and New School Parent, had this comment, "The sexual wellness industry has seen tremendous growth in recent years, with an increasing number of consumers seeking products that promote healthy and enjoyable sexual experiences. However, companies often face unique marketing hurdles, with many mainstream platforms and media outlets imposing restrictions and censorship when they confuse sexual wellness and adult content sites. Boutique Voila recognizes the importance of standing up against discrimination and censorship targeting the sexual wellness industry, encouraging other companies to continue advocating for their products and challenging discriminatory policies."

Discrimination is not unique to Boutique Voila, as other companies in the sexual wellness industry have faced similar challenges. In 2020, the Dame vs. MTA lawsuit in New York City saw Dame Products, a woman-founded sexual wellness company, fight against discrimination and censorship when the Metropolitan Transportation Authority (MTA) rejected the company's ad campaign. The lawsuit was settled in favor of Dame Products, allowing their ads to run on subways and buses in New York City.

Velvet Brands believes that individuals have the right to choose and enjoy consensual sexual experiences without fear of stigma or censorship. The company is currently exploring alternative options for recruiting LGBTQ & S candidates for the open positions. Despite the rejection, they remain committed to providing safe and enjoyable products and creating a positive and inclusive space for individuals to explore and express their sexuality.